Privacy policy
White Cliff respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website, contact us, request our services, or otherwise interact with us.
This Privacy Policy is intended to reflect applicable data protection requirements in the United Arab Emirates, including the UAE Personal Data Protection framework.
1. Who We Are
WHITE CLIFF L.L.C-FZ is a UAE-based limited liability company licensed by Meydan Free Zone under Business License No. 2643684.01. We provide accounting, bookkeeping, tax consultancy, account auditing, business valuation and related financial services permitted by the licence. Registered address: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates.
If you have any questions about this Privacy Policy or how we process your personal data, you may contact us using the details in Section 14 below.
2. Information We Collect
We may collect and process the following categories of personal data:
a) Information you provide directly
When you contact us, submit an enquiry, request a consultation, or engage our services, we may collect:
- Full name
- Company name
- Job title
- Email address
- Phone number
- Business address
- Information about your enquiry or requested services
- Documents or information you choose to provide to us
b) Client and service-related information
Where necessary for the provision of our services, we may collect:
- Corporate and trade licence details
- Tax registration information
- Accounting and financial records
- Billing and payment information
- Identification or authorised signatory details
- Compliance-related documents required for onboarding or service delivery
c) Website usage information
When you use our website, we may automatically collect certain technical data, such as:
- IP address
- Browser type and version
- Device information
- Operating system
- Pages visited
- Date and time of access
- Referral source
- Basic cookie and analytics data
3. How We Use Your Information
We may use your personal data for the following purposes:
- To respond to enquiries and communicate with you
- To provide our services and manage client relationships
- To prepare proposals, engagement documents, and invoices
- To perform onboarding, due diligence, and compliance checks where required
- To maintain our business records
- To improve our website, services, and user experience
- To send service-related updates or important notices
- To comply with legal, regulatory, tax, accounting, and professional obligations
- To establish, exercise, or defend legal claims where necessary
4. Legal Basis / Grounds for Processing
We process personal data only where we have an appropriate basis to do so, including where:
- processing is necessary to respond to your request or take steps before entering into a contract;
- processing is necessary for the performance of a contract with you or your company;
- processing is necessary to comply with legal or regulatory obligations;
- processing is necessary for our legitimate business interests, provided such interests do not override your rights; or
- you have provided consent where consent is required.
5. Cookies and Analytics
Our website may use cookies and similar technologies to improve functionality, understand website traffic, and enhance user experience. These may include essential cookies and, where applicable, analytics tools.
You may be able to control cookies through your browser settings. Please note that disabling certain cookies may affect website performance or functionality.
6. How We Share Information
We do not sell your personal data.
We may share your personal data only where necessary and appropriate, including with:
- Our employees, consultants, and authorised personnel
- IT, hosting, website, email, cloud storage, and software service providers
- Professional advisers, including accountants, auditors, lawyers, and compliance advisers
- Banks, payment service providers, and invoicing platforms
- Government authorities, regulators, or tax authorities where disclosure is required by law
- Other third parties where you request or authorise us to do so
All such disclosures are limited to what is reasonably necessary for the relevant purpose.
7. International Data Transfers
Depending on how our systems and service providers are structured, your personal data may be stored or processed in the UAE or in other jurisdictions.
Where personal data is transferred outside the UAE, we take reasonable steps to ensure that appropriate safeguards and security measures are in place, consistent with applicable legal requirements.
8. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including for:
- providing services to our clients;
- maintaining accounting, tax, and legal records;
- complying with regulatory or professional obligations; and
- resolving disputes or enforcing agreements.
Retention periods may vary depending on the nature of the data and the legal or operational need to keep it.
9. Data Security
We implement reasonable technical, organisational, and administrative measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. UAE official guidance also emphasizes protective controls and personal-data safeguards as part of the country’s data protection framework.
However, no internet transmission or storage system can be guaranteed to be 100% secure. You provide information at your own risk.
10. Your Rights
Subject to applicable law, you may have rights in relation to your personal data, including the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data in certain circumstances;
- object to or restrict certain processing activities;
- withdraw consent where processing is based on consent; and
- request that we review or update how your data is handled where legally applicable.
The UAE’s official data protection framework recognizes personal data rights and establishes obligations around the processing of personal data.
We may need to verify your identity before responding to your request.
11. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, policies, or content of third-party websites. We encourage you to review their privacy policies separately.
12. Children’s Privacy
Our website and services are intended for business and professional use and are not directed to children. We do not knowingly collect personal data from children through our website.
13. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website features, legal requirements, or internal practices. Any updated version will be posted on this page with a revised “Last Updated” date.
14. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or our handling of personal data, please contact:
WHITE CLIFF L.L.C-FZ
Business License No. 2643684.01
Registered address: Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates
info@whitecliff.ae
+971 56 720 5942
